The Thank You Economy

From Gary Vaynerchuk, the author of The New York Times & Wall Street Journal Best Seller, Crush It!

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The world of business is coming full circle. The rise of the Internet and the empowerment of the common consumer has created a fundamental shift in how businesses are expected to behave.

To take advantage of this opportunity, businesses will need to look backwards and scale the caring their grandparents' businesses exhibited towards their customers or watch their competition pass them by.

My Thoughts On The Book

Check out the video above where I explain what I mean by "The Thank You Economy" and why I believe it's the most important shift in culture businesses have seen.

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Table of Contents

Part I: Welcome to the Thank You Economy

1. How Everything Has Changed, Except Human Nature
2. Erasing Lines in the Sand
3. Why Smart People Dismiss Social Media, and Why They Shouldn't

Part II: How to Win

4. From the Top: Instill the Right Culture
5. The Perfect Date: Traditional Media Meets Social
6. I'm on a Horse: How Old Spice Played Ping-Pong, Then Dropped the Ball
7. Intent: Quality versus Quantity
8. Shock and Awe

Part III: The Thank You Economy in Action

9. Avaya: Going Where the People Go
10. AJ Bombers: Communicating with the Community
11. Joie de Vivre Hotels: Caring About the Big and Little Stuff
12. Irena Vaksman, DDS: A Small Practice Cuts Its Teeth on Social Media
13. Hank Heyming: A Brief Example of Well-Executed Culture and Intent


Part IV: Sawdust

More Thoughts On...

Part V: How to Win in the Thank You Economy, the Quick Version